Seneca Construction, based in NYC and the world leader in hospitality construction, reached out to Garbanzo in 2019 to refresh their brand. At almost 100 years old, Seneca has literally built hospitality in NYC.

Their iconic design is impossible to miss, so the rebrand needed to do the same.

Working with owner Carlo Seneca, Garbanzo created a 360° brand refresh that included an updated brand identity and system, marketing material, and print applications ranging from tshirts and hoodies to a fire engine red $200,000 Kenworth t880 dump truck.