GreenPan “Spectra”
Technical Explainer Video
GreenPan
In 2025, GreenPan entrusted Garbanzo to visualize the innovative Spectra Thermobond and Blue Diamond pans with a stunning photoreal 3D animation. We peeled back every layer—revealing the seamless fusion of stainless steel, etched pattern and PFAS‑free nonstick coating—then brought the slices to life in a dynamic cooking sequence (yes, that flawless egg slide is 3D!).
The result is an engaging, informative showcase that elevates product launch storytelling and highlights both the technology and performance at the heart of GreenPan’s breakthrough design.
"Spectra"
:30 Launch video
"Spectra"
:15 Technical explainer (no audio)
"Spectra"
:15 EGG Sequence (no audio)
Vertical Versions for Social
Pan Animatics
The initial scope was 9 secs, and conceived as a single wide shot. The 3 metal base layers would combine, the etching would reveal, and then the 2 liquid coatings would animate on. It would be an animated version of their technical diagram.
Scope was expanded to allow for more creative camera moves, materials, and a longer shot.
Styleframes
Materials Exploration
Colorways Design
Environment Design
Egg R&D
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