The new logo and icon were designed to be playful and fun, evoking comic book design and colors. Contrasting this is an infographic isometric design, evoking technical precision.
After developing the logo, we decided to explore with different fonts and icons, ultimately coming up with the official Garbanzo Icon set. This fun icon set includes some of the most popular social media icons as well as some standard emojis and other iconography from the last 10 years.
After developing the main logo and icon, we decided to explore with different fonts and secondary icons, ultimately coming up with the official Garbanzo Icon set. This fun icon set includes some of the most popular social media icons as well as some standard emojis and other iconography from the last 10 years. Get your free Garbanzo Icon Pack here!
Compared to the old logo, the new one has several things different while still maintaining the essence of the old brand.
The result is a candy coated logo that makes your mouth water.
The result is a candy coated logo that makes your mouth water.
The animation was a challenge because we wanted a bouncy look, similar to the old animation, but with a modern twist. We experimented with avariety of different animation types, some of which you might see in the coming months. Keep an eye out on social media. 👀
We love gradients. That goes without saying because gradients are awesome. While working on the new brand we tried to think about different ways we can explore gradient backgrounds that would both look good, and also be different from the standard linear or radial gradient.
We came up with this solution using variable feathering in masks in Adobe After Effects. The result is a subtle shape pattern that complements the foreground elements but doesn't compete with the main message. (They also make great desktop backgrounds!)
Obviously, there are more than just 3D elements in our branding. For headlines and other important text, we created our version of the Long-Shadow. Speaking of long shadow...
No this isn't an Xzibit's "Pimp My Ride" meme, or a B-plot in the Inception movie. We put our website inside our website...because we love building websites!
We're proud of how our website turned out. Web design and development are intrinsically linked, so both teams need to work together efficiently. Each section and element presented itself with it's own unique challenges that we enjoyed solving.
#crushedit
We live in a time where almost everything can be done from a phone. As such advertisers, like Google, recommend building your site for mobile-first.
At Garbanzo, we pride ourselves on being up to speed on the latest design trends and techniques. Based on those trends we built our own website with a more comfortable navigation system that lives in the bottom of the screen.
Check out that footer nav menu!
Our social media game has been officially been upped. We took our media expertise and designed graphics for our Instagram feed that would be fun!
