The Rugged Bros

Branding, Packaging, & Marketing
Oveo Enterprises
In 2016, Garbanzo created and launched 4 unique products under a new national brand – “The Rugged Bros”. Our duties included the following:

Creative direction & Art direction
Managing global remote team of staff and freelancers
Managing production and post-production (graphic design, photo retouching, etc)
Creating and managing all website design and development, with a focus on engagement and conversion
Managing on-location and in-studio photoshoots
Creating and managing digital advertising and marketing campaigns
Managing global sourcing, manufacturing, factory inspections, shipping, logistics, warehousing, and fulfillment
It was a tall order, to say the least! The result: $250k in annual sales (2017 – 2019).

Branding Identity

Logo Design

colors

#CC9D6E

#E8C497

#1B1B1B

#918D8D

#FFFFFF

Package Design

Brush, Bottle, and Box design

Marketing materials

Product Photography

Talent Photography

E-commerce Presence

website development (Shopify)

Our client needed a commanding web presence that assured visitors that they were receiving a quality product, and that the ordering and shipping process would be effortless. Shopify was the straightforward solution, with heavily customized theme. Fulfillment on the backend was tied into the client’s Amazon FBA account.

Amazon storefront

While Shopify accounted for roughly 10% of the client’s business, Amazon was the primary sales outlet. Listings were created and optimized, product launches were coordinated, and reviews were solicited. Ad campaigns were designed and managed both on Amazon and Facebook.

Over a quarter million dollars in annual sales was the result.

Look familiar?

No this isn't an Xzibit's "Pimp My Ride" meme, or a B-plot in the Inception movie. We put our website inside our website...because we love building websites!

We're proud of how our website turned out. Web design and development are intrinsically linked, so both teams need to work together efficiently. Each section and element presented itself with it's own unique challenges that we enjoyed solving.

#crushedit

We know mobile dev.

We live in a time where almost everything can be done from a phone. As such advertisers, like Google, recommend building your site for mobile-first.

At Garbanzo, we pride ourselves on being up to speed on the latest design trends and techniques. Based on those trends we built our own website with a more comfortable navigation system that lives in the bottom of the screen.

Check out that footer nav menu!

brand ambassadors welcome

E-commerce websites are great, but brand awareness and engagement is key. We worked with social media expert splitdreamz to grow their audience and increase brand loyalty.

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    Copyright © 2025 Garbanzo Group LLC
    Site Designed by Garbanzo
    Privacy Policy